The one thing that most guys would like to own at some point in their lives. With the Swiss watch you have sapphire crystals, you have surgical grade stainless steal. The passion and effort that goes into theses watches are unbelievable. From Switzerland, all the great brand names. You have aviators watches, you have diver's watches, you have all the luxury pieces, but the engineering there is that fine Swiss engineering. Some of these watches are made to last a 150 years or more. It's like going and buying that Royals Royce you've always wanted or that Maserati, or a Ferrari. That Swiss time piece gives you a little extra jump. It doesn't tell time so much differently from the others, but it gives you a great feeling about yourself while your reading that time.
